Wonder Woman can beat breast cancer
The Mozambican Associação da Luta Contra o Cancer (ALCC) enlists female superheroes to raise awareness around breast cancer. If you can’t read the small print copy: “Nobody’s immune to breast cancer. When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.” The local Maputo branch of a multinational ad agency designed the campaign. Here’s a few:
